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Launched on 8th March 2006, Naveena started as a daily show on contemporary women’s issues. After being on air for three years every day Naveena’s format has recently changed to a weekly chat show. It is now telecast on Friday between 5:30pm – 6pm. Popular television anchor Jhansi is the anchor of the show.
Naveena takes up subjects that are taboo in the society and often dismissed as controversial issues. Naveena believes in questioning discriminatory norms for women through many debates and campaigns. For many a woman's show has meant a make over show, a beauty contest, a recipe-based program however these are the very definitions that Naveena has tried to keep away from. Priority has been given to career over make up, women news over fashion and women inspirations over recipes.
Naveena's goal has been to initiate a small revolution through mainstream television on women issues from a gender and rights perspective. Naveena has also tried to create a network with activists, lawyers and NGOs for women who have approached it for help. Recently the show won the Ramanth Goenka Award for an investigative story done on illegal hysterectomies in Medak district. |
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